Hi, I’m Isaiah Frazier, an independent Creative Director and Designer with 14+ years of experience shaping brands, leading creative teams, and turning rough ideas into clear, meaningful visual experiences. I bring a sharp, curious, and imaginative approach to every project, balancing creative vision with thoughtful execution.
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unbothered newsletter + bi-qualrltly newspapepr drops
A growing archive of creative research, visual experiments, and limited-edition publications exploring art, culture, and economics.
methods + skills
Content Strategy / Brand Development / Creative Direction / Visual Design / Motion Design / Project Mapping / Social Content
Imagination Training:
_Study_1: "You Need Not Look Far" Training Perception to Develop Aesthetic Intuition; World Building with the Owners of Saint James Libations
saint james libations
Bushwick, Brooklyn, designed as a modern-day wine salon meets diasporic living room. Built around belonging through wine, culture, and creative connection, the space brings together curated nightlife events, wine tastings, and On Wax, a vinyl-focused series featuring deep cuts spanning genres, eras, and artists. As the brand moved from launch into growth, I partnered with founders Lola Memberr and Akila Stewart to bring form to their vision and establish how the world of Saint James should look and feel. Their point of view was clear and discerning, so every visual decision needed to feel intentional and contribute to an experience that was warm, aspirational, culturally rich, and distinctly theirs.
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I worked closely with the founders to understand their references, tastes, and ideas, then translated what I gathered into a visual and sensory language for the brand. In collaboration with artist and DJ Frei Speech, he sourced and produced an original mix that distilled their varied musical influences into a sonic footprint. I used that foundation to develop a visual repertoire that brought together neo-soul and archival footage, analog VHS textures, contemporary imagery, and other cultural references to create a world that felt lived-in and expressive.
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At the outset, we co-created a content rollout that introduced the space, told its story, and established its point of view across social, motion, in-venue displays, and campaign assets. As our partnership progressed, we expanded the system through reusable event templates that gave the growing programming a consistent visual language while allowing each experience to have its own character.
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WHY HATE MATH
Why Hate Math? is a learning center helping students build confidence through mathematics. Beginning with Count Me In, a campaign centered on building confidence through math, I looked for opportunities to extend the story beyond its original scope. I developed a collection of campaign extensions across educational content, merchandise, motion design, and digital storytelling, demonstrating how one idea could create a broader and more connected learning ecosystem.
methods + skills
content strategy / marketing + brandinG support / project mapping / visual design / CUSTOM AI ILLUSTRATION SYSTEM / ANIMATION amd digitial collage / Co-Branded Merch Partner / SOCIAL CONTENT
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THE UNFOLDING
The Unfolding is a leadership coaching practice that helps purpose-driven leaders cultivate sustainable ways of leading through reflection, embodiment, and personal transformation. Working closely with founder Dr. Jennifer Charlot, I helped translate an evolving vision into a cohesive brand experience through strategy, messaging, creative direction, visual identity, content systems, and digital design. Together, we developed a scalable foundation that clarified the brand's voice and extended its presence across social media, coaching materials, and the web.
methods + skills
Brand Positioning / Strategic Framing / Narrative Development / Brand Documentation / Mood & Reference Gathering / Visual Identity Development
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imagination training
Imagination Training is an evolving practice of developing the perception, tools, and creative capacity to bring meaningful ideas into form. This series of videos draws directly from my experiences and learnings as a designer and artist, serving as a way to document my progress while sharing insights that support others in their own journeys of making and creating.
methods + skills
content strategy / marketing + brandinG support / project mapping / vosual design / film amd digitial collage / printer material / brand look and feel
the center for law and social justice
The Center for Law and Social Justice (CLSJ) advances racial and social justice through advocacy, civic engagement, and community education. Working across the communications team, I translated complex civic issues into accessible visual communications that supported public awareness and community action. Through campaign design, videography, motion design, social media, and print communications, I explored creative approaches across voter engagement, Know Your Rights initiatives, public programming, and organizational storytelling while identifying opportunities to strengthen and align the organization's visual communication over time.
methods + skills
Event & Program Promotion / Campaign Identity / Graphic Design / Civic & Community Communication / Template Development / Motion Design
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Ibrahim Greenidge / BOLT Architecture
BOLT Architecture is the creative practice of architect, author, and educator Ibrahim Greenidge, RA, NCARB, AIA, NOMA.As Ibrahim developed his book, It’s Gonna Be Brick: A Survival Guide for Black Architects, he needed more than a way to announce the book. He needed a visual language that could begin to give shape to the ideas, stories, and conversations within it, while creating content that could reach people beyond the pages.
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I worked with Ibrahim to develop a strategic content and creative framework that translated the book’s ideas into a growing visual world. We explored how the language, themes, and perspective of the book could live across social content, presentations, conversations, and supporting visual materials.
What began around the book evolved into an ongoing creative collaboration, extending into presentations at the Center for Architecture, public conversations at Apple Williamsburg, and a broader system of visual content designed to expand the reach of Ibrahim’s work and create a recognizable world around his ideas.
methods + skills
content strategy / marketing + brandinG support / project mapping / visual design / film amd digitial collage / printer material / brand look and feel
Architecture work compilation
Working with Pascale Sablan, FAIA, CEO of Adjaye Associates’ New York Studio and founder of Beyond the Built Environment, alongside the SAY IT LOUD exhibition series, NYCOBA, and independent architects, I developed creative solutions across advocacy campaigns, public exhibitions, professional programming, and individual practice branding.
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The work included presentation systems for conferences and lectures, brand strategy for organizations shaping their public identity, and visual systems for architects building their practices. Across each engagement, I focused on identifying the central idea and translating it into a clear visual language that could carry across the necessary touchpoints, from decks and exhibitions to identities and campaigns.
methods + skills
Cross-Platform Design / Presentation & Deck Systems / Exhibition Storytelling / Information Design / Website Design / Brand Strategy / Content Design / Stakeholder Collaboration
SAAS COMPLIATION - RHINO - GAVEL - +
At Rhino, Gavel, and EliseAI, I turned complex products, insurance, legal automation, AI leasing tools, into campaigns and stories people could actually understand and act on. I led that work end to end: setting creative direction, managing production timelines, and pulling in the right collaborators to hit the mark. The result was stronger engagement, sharper product launches, and brand design systems built to scale and for flexibility, so marketing and design teams weren't just handed a one-off asset, they inherited a way of working built with the intention to be of use beyond me or other designers.
methods + skills
Cross-Functional Collaboration / Creative Leadership / Brand Systems / Production Planning / Product Marketing / Workflow Design / Resource & Collaborator Coordination / Digital Design / Growth Marketing Design
